The platform is rolling out a fresh option that permits them to cut down on the amount of AI-created videos appearing in their streams. This initiative comes as the company announced that it now features more than 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a surge in AI-generated material, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing channels on a competing service primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is frequently illogical or bizarre.
“We know from our community that many people like content produced via AI tools, from digital art to educational videos, and we want to offer the community the ability to increase or decrease of that, according to their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are now 1.3bn videos on its service tagged as made with AI. In total, in excess of 100 m media items are added to the service daily, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI-generated videos they watch by accessing the “manage topic” setting in the application and selecting AI-made media. Additional categories that are already be adjusted under the filter include politics, clothing, beauty, and movement.
Content Labeling and Policies
Its guidelines mandate creators to label lifelike AI-generated content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the service will from now on apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This step is designed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2 million awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This initiative will support charitable organizations specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, following controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is planning to cut hundreds of positions in its user protection division in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but AI can shield workers by removing the most harmful content before it has to be seen by people. TikTok announced a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
